Bloomberg reported yesterday that Microsoft is in the running to purchase Discord, the video game instant messaging app. According to the post, the behemoth tech company is putting more than 10 billion dollars towards their offer for the chat service.
Discord is a popular video game chat platform. It’s a free service that allows users to message directly with one another, join voice calls, and host servers. It is similar to Slack in functionality and, according to Bloomberg, has more than 100 million users.
The report states that no deal has been reached as of this writing. Discord is in talks to sell with multiple potential buyers, but Microsoft seems to be the largest company currently in the running.
The Xbox creator made waves late last year when they purchased video game studio Bethesda for almost 8 billion dollars. This purchase would also come on the heels of the company’s shutdown of Mixer in 2020.
Mixer was Microsoft’s video game live-streaming platform intended to rival Twitch. Most notably, they signed popular streamer Ninja to an exclusivity deal. Reportedly, that deal was worth 20-30 million dollars. Last year, they shut down the platform stating, “the success of. . . Mixer is dependent on our ability to scale the platform. . . . It became clear that the time needed to grow our own live streaming community to scale was out of measure with the vision.”
If this purchase is successful, it would signal Microsoft’s reinvestment in the social media side of the video game industry.
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Ryan Lancaster (He/Him) is a freelance writer and editor based in Toronto. He's a fan of video games, books, and pop music. Probably listening to St. Vincent.
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