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Tag: Next-Gen

Marketing 0

How PlayStation and Xbox have taken different approaches to marketing the PS5 and Xbox Series X/S

I would just like to start this by saying that in no way do I mean to compare PlayStation and Xbox as brands and bring back the console wars of old. I am just observing the differing approaches that they have taken to promoting their next-gen machines. In the run-up to the next generation of consoles and in the months since the release of the rare PS5 and Xbox Series consoles, the media strategies of Sony and Microsoft have been worlds apart. A perfect way to show this polarisation is in an experience that I had a few weeks ago. I was skimming over a sale on the PlayStation Store and spotted Shadow of the Tomb Raider for £12, I […]

next-gen consoles
Latest Editorials 2

Next-Gen Consoles: Why Bother?

With next-gen consoles apparently releasing in the next two months, it makes me stop and ask, “Why?” Given the global pandemic and the accompanying recession, as well as the impact these things seem to be having on game studios, I can’t wrap my mind around why Microsoft and Sony seem to think now is the ideal time to be releasing […]